This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question. Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers. Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these. Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Mintel Release Extensive Report On UK Online Dating Market
Post navigation Click to enlarge. The data above was sourced from a Mintel report into how much money the Online Dating market generates. There is a very clear pattern in that as we progress through the years the amount of money generated goes up. This could be due to the fact more people are using online dating in this modern age. The more people using it means more money.
More people are using online dating nowadays because of ease of access and the fact the stigma has been eliminated. Between and there was a boom due to the fact there was a boost in the amount of people using it and there was a wider variety of sites available. The development of free sites after shows a bigger number of people using online dating.
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“Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus.
Going forward, how successfully free dating apps can monetise their products will be very important for industry growth. Further challenges include tackling market problems in regards to safety, information protection, false profiles and scamming. Abuse directed towards women online has gained more prominence in recent years and if unchecked could be a potentially very damaging issue for the industry. With much of the earlier stigma surrounding online dating gone, the principle challenges are around ensuring the experience offered is fulfilling for users.
This report assesses the current status of the online dating industry in the UK , including the value of the market and trends and other factors likely to impact growth during the next five years.
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Initial trends in internet dating-initiated serious sexual assaults identified a significant increase in the number of reports to UK police forces about serious sexual assaults 1 ‘Online Dating UK’, Mintel Group, January
At the same time, Mintel expects consolidation to increase in what is currently a highly fragmented market. This trend is already beginning to play out with leading French operator Meetic acquiring the European operations of match. Another core trend has been the rise of free sites, which are generating large user numbers but are failing to monetise them through other means eg advertising as well as paid-for sites are.
Meanwhile, competition from free social networking sites is beginning to pressure the industry, with concerns that dating sites could become obsolete.
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And get full access to all statistics. Trusted by more than 23, companies. As of August , 45 percent of respondents said that they were upset about Donald Trump being a U. From June to July , the number of cases in the rural districts doubled. In , 54 percent of consumers in the United States were getting their beauty-related information from search engines. However, in this share has dropped to 36 percent.
Analyst Mintel’s latest Online Dating report in January finds that overs are still the least likely group to indulge in flirty, virtual interaction and.
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Research company Mintel have released an extensive report about the online dating industry. The report assesses the current state of the dating industry in the UK, including the value of the market, what the main trends are, and which factors will impact growth over the next five years. This will be driven in part by the number of single people in the UK growing, and the continued increase of consumers using the internet on-the-go for socialising.
Mintel also ask consumers about their attitudes towards paying for dating services. In addition to covering the status of the industry, the behaviours of consumers are also analysed in depth. Mintel also found that online dating was the fourth most common way internet users over 18 had met someone. In addition to this, over a quarter of singles said their main reason for not using online dating sites was they worry people are not truthful on their profiles.
The UK research company also profile the biggest dating sites, their methods of advertising and social media reach, and who are currently the biggest innovators in the industry. Other topics covered include the regulation which is starting to happen in the UK, with the launch of the Online Dating Association, and the publicity around the online abuse directed at women on dating sites. In this issue came to the forefront of the media, with many stories appearing about the misogynistic abuse women sometimes receive on dating services.
This has led to new companies seeking to give women more control over the dating service, and how they are contacted.
Middle-aged digital daters: 67% of UK dating website/app users aged 45-64 have met a date in person
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